On October 15, 2024, comrades Li Weifeng, member of the Party Committee and Deputy Director of the Management Committee of Wangcheng Economic Development Zone in Hunan, Liu Hu, head of the Economic Cooperation Bureau of Wangcheng Economic Development Zone, Yuan Wenbin, Director of the Investment Promotion Bureau I of the Economic Cooperation Bureau of Wangcheng Economic Development Zone, and members of the investment promotion team stationed in the Guangdong-Hong Kong-Macao Greater Bay Area once again visited MASUNG Group's Shenzhen office for a guided tour and inspection. This visit not only demonstrated their concern and support for the development of MASUNG Group but also reaffirmed the fruitful cooperation that led to MASUNG Group purchasing land in Wangcheng District of Hunan to build its own MASUNG Industrial Park and further deepened investment attraction and cooperation efforts. During the tour, leaders of the Economic Development Zone gained a detailed understanding of the development history of the MASUNG brand, as well as the latest progress in various industrial chains and product operations centered around printing themes. They also engaged in in-depth exchanges with senior executives of the enterprise. The leaders highly praised the achievements made by MASUNG Group in technological innovation and market expansion. They expressed that Wangcheng Economic Development Zone will continue to provide enterprises with efficient, professional, and pragmatic services to support their development in the hinterland. Since the completion and commissioning of MASUNG Group's Smart Industrial Park in Changsha in 2023, we have truly experienced the youthfulness, pragmatism, efficiency, and service spirit of the leadership team in the Economic Development Zone, which deserves to be vigorously promoted by MASUNG both within and outside the industry! With their youthful vitality and innovative thinking, they have demonstrated an efficient work style and service concept. Director Li also emphasized that investment attraction is not just a matter of policy but a crucial aspect of serving enterprises and promoting development. In recent years, their pragmatic attitude and professional competence have provided MASUNG Group with tangible support and assistance during its development. Just as Director Liu promised MASUNG initially, Wangcheng Economic Development Zone will continue to actively provide our enterprises with the best services and promote high-quality development for both government and enterprises. Mr. Chen Bin, Chairman of MASUNG Group, also stated, "We are deeply grateful for the care and guidance provided by the leaders of Wangcheng Economic Development Zone. It is because of such efficient services that we can continuously enhance our comprehensive strength in the fiercely competitive market. In the future, we will continue to work hand in hand with Wangcheng Economic Development Zone to jointly promote the construction and development of the industrial park, leverage MASUNG's overseas resources, and take practical actions to implement policies for attracting foreign investment through business recruitment. " This visit not only deepened the ties between the government and the enterprise but also laid a solid foundation for more cooperation in the future. MASUNG Group will seize this opportunity of guidance to further enhance its management and service levels, contribute greater strength to the development of Wangcheng Economic Development Zone, and write a more glorious chapter!
Returning from the holiday, on the first day of the new fourth working quarter, on 8th October 2024 Masung Shenzhen called a meeting with the business colleagues of the sales department, aiming to improve the overall effectiveness and competitiveness of the business team.At the beginning of the meeting, Chairman Chen sorted out and simplified the current business process, and stressed that Shenzhen masungIntelligent Equipment Co., Ltd. should play a good role as an external window, and all the production tasks are undertaken by Changsha masungof masungGroup, which is built by the elite team to give full play to the advantages of Shenzhen and Changsha teams and geography, and each of them should have a clear division of labour to simplify the process, improve the efficiency of collaboration and market responsiveness, and serve every customer well. Each of them has a clear division of labour to simplify the process, improve the efficiency of collaboration and market response speed, and serve every customer well, so as to maintain the advantage in the competitive market environment! The management will also check each dynamic through the ERP system of masungry every day to ensure that each customer's demand will be responded to.In addition to discussing the future development direction of the company, this meeting also focuses on the optimisation of our internal management mechanism, through the implementation of the business elimination system of the survival of the fittest, aiming to create more opportunities for employees who are capable and willing to challenge themselves, and at the same time optimising the structure of the team and eliminating a part of the mediocre performance of the employees. The company hopes that the final elimination system within the sales department will also assess the employees from multiple dimensions, including but not limited to sales, payback, and team awareness, etc., which will better motivate the employees to fulfil their potentials and promote the development of the overall business. At the same time, the meeting mentioned the requirements of business process sorting and independent sales thinking, which also shows the company's attention to the professional ability of the sales team and the sales staff's own business quality.We all know that the competitiveness of an enterprise comes from the efficient team and excellent personal ability. For this reason, Shenzhen masungwill focus on promoting the internal competition mechanism in the next work to motivate the staff to continuously improve themselves. Under the policy of survival of the fittest, the company will set clear performance standards to ensure that every employee can pursue excellence under the established goals. masunghas always adhered to a people-oriented management philosophy since its inception. In the future, we will intensify our efforts to train and support our employees so that each team member can adapt to new business requirements and market challenges. We believe that through this series of measures, Shenzhen masungwill usher in a more brilliant chapter of development. We also welcome more outstanding elites to join us, for project enquiry, please contact: Marketing Department 18033404070, for application enquiry, please contact: Personnel Department 13302436497. masungbrand was founded in 2006, masungGroup consists of 8 subsidiaries and 2 R&D teams. masungis a high-tech enterprise based on diversified, intelligent and customised one-stop solutions for ticket printers and scanners, involving four major fields: intelligent self-service terminals, new retail, new government affairs and industrial automation. With the corporate values of ‘Professionalism, Innovation, Integrity and Service’, we are a group company that serves customers all over the world. At present, it has more than 320 employees, including more than 80 core research and development personnel. masungGroup is located in Shenzhen, Guangdong Province and Changsha, Hunan Province. It has an office area of 4,000 square metres and a production area of 40,000 square metres. With R&D as the core, relying on the high-level talent team and excellent innovative technology, masungdevelops and produces products from sheet metal, patch, assembly, testing and aging in the whole industrial chain. The intellectual property rights of our own products reach 100%, and there are more than 200 inventions, softwritings and patents which are increasing continuously. We have ISO system, and our products have passed the certifications of CCC, energy-saving, CE, ROHS, FCC, UL, etc. We are specialised in providing customers with ODM/OEM total solutions. Our products are widely used in the scanning and printing fields of medical care, transportation, government affairs, outdoor signage, electric power grid, finance, code payment, convenience terminals, cinemas, self-service cash registers, and supermarkets. masungGroup sincerely invites and welcomes global agents and distributors to visit China and achieve win-win cooperation.
Changsha MasungMeetingIn the afternoon of 25th September 2024 near the end of the day, Changsha Masungconvened all departments and production backbone staff to hold an impromptu meeting in the rest area on the fifth floor of the R & D building, which was presided over by the chairman Mr. Chen Bin himself and conveyed an important message in the meeting, which emphasised the fact that the era of all-employee marketing has come. In such an environment, the enterprise needs every employee to actively participate in changing the product thinking in the past, everyone should have marketing thinking. No matter the front-end pre-sales technical service department, or after-sales service department, or even the operators on the production and assembly line, all of them can devote themselves to the business of Masungwith positive marketing thinking. We can really take the initiative to find and solve problems, instead of just relying on a few people to drive the change.If the enterprise wants to develop steadily, we have to let the person who creates the problem give way; let the person who finds the problem supervise; let the person who complains about the problem dismount; let the person who solves the problem rise; let the person who delays the problem leave! Shenzhen Masungadopts the ‘de-leading’ management mode, while Changsha Masungis exactly the opposite, must lead the management mode. The platform of Masungis the same for everyone, but there are different results orientated for different people. We hope that every Masungcan implement and execute better:1. Initiative: Every employee should take the initiative to find out the problem instead of waiting for the problem to appear and then deal with it. Cultivating this kind of initiative will also help Masungto keep the advantage in the future competition.2. Problem solving ability: Not only should we identify problems, but we should also have the ability to solve them. This requires continuous learning and upgrading of personal skills.3. Teamwork: In the era of total marketing, teamwork is especially important. Everyone's efforts can contribute to the success of the team.4. Attitude and persistence: A positive attitude and persistent effort are the keys to success. It is important to remain optimistic and resilient in the face of difficulties and challenges.5. Self-learning: Encourage employees to continuously learn new knowledge and skills to adapt to the rapidly changing market environment and enhance competitiveness.6. Clear goals and results: Everyone should be clear about their goals, by setting quantifiable results and working towards them. At the end of the meeting, Huang Youchuan, the general manager of Changsha Masung, also took the stage and expressed his hope that everyone could respond positively to the chairman's call, think while doing, and constantly seek for new ideas and changes! Only through everyone's continuous efforts for the future of Masung, positive, Masungcan better cope with the challenges of the market and achieve sustainable development!
If you have been paying attention to Masung (market research +86 18033404070), you must have understood Masung's strategy, Masung's business model, Masungs scale, then today we will talk about Masung's product power. Masung in addition to the scale of hard power in the increase, while the soft power of the product power are constantly optimising, while constantly improving the technical force, to the essence of the industry, to meet the needs of customers; with cutting-edge R & D strength, continuous innovation, customer demand oriented; to win by the quality of the reliable products; to treat with sincerity, to provide high quality service for customers around the world. We have a complete set of car park printer requirements: when the user enters the public car park parking - come to the self-service equipment to print the parking ticket - scan the ticket barcode data - upload - the user shopping end - self-service equipment at the insertion of the ticket - scanning data and uploading - recovery of the parking ticket, the instruction is completed. Masung has developed and customised a ‘one-of-a-kind’ print, scan and recycle machine, MS-EP802-II, with a complete set of processes to help users solve all their needs. Since its inception, in the 18 years time, printing, scanning as the theme of the innovative direction of diversified, intelligent, customised solutions, based on Mason's own R & D technology advantages and needs, independent research and development of innovation and creation, external also in the extension of Masung upstream and downstream industry chain, the establishment of a perfect ISO system, so that reliable products with CCC, CE, ROHS, UL and other certificates for the addition of the increase in the Masung's soft and hard power. The annual incremental acquisition of inventions and patents ensures that Masung's R&D strength continues to rise, creating more value for global customers and providing higher quality services, thus achieving a win-win situation! Whether it is self-service terminal solutions, file management intelligent solutions, or industrial automation solutions, new retail solutions, all of them are the indispensable product power of Masung. The general manager of Masung Deheng, who used to be responsible for the national power solution, said after drinking: only what you can't think of, there is no product that Masung can't make. Although it is a joke, but it is also precisely the backbone of Masung people, it is Masung's R & D strength to give the ‘bragging’ courage. Custom development is one of the characteristics of Masung, which also attracts more and more personalised, diversified and intelligent users to come to the headquarters and factory of Masung Group to understand Masung's products, so that customisation is everywhere!
Masung Group Shenzhen Company successfully held - Masung Group Strategic Development Shenzhen Conference on 12 September 2024 in the beautiful Shenzhen Dapeng East Imperial City Hotel. The meeting aimed to deeply analyse the internal status quo of Masung, clarify the future development direction, and formulate practical coping strategies to adapt to the ever-changing market environment. The meeting was opened after the opening speech of Ms Li Xiaoyu from the General Manager Office, and Mr Chen Bin, the chairman of the board of directors, delivered an important speech.1. Analysis of global and domestic economic situationAt the beginning of the meeting, Chairman Chen used the PEST model to analyse the global situation in 2024 as well as the domestic environmental conditions. He said: Currently, the global economy is facing complex and changing challenges. Due to geopolitical factors and inflationary pressure, the international trade environment is becoming increasingly tense, and the economic growth of many countries has slowed down. At the same time, the domestic economy is becoming increasingly severe involution, by the real estate market adjustment, employment pressure and external demand and export weakness brought about by the risk. Overall, we at Masonry need to stay sharp in the global and domestic markets to cope with the changing economic situation.2.Second, the analysis of the internal status of MasungAfter a year of efforts, Masung in all aspects of the problem still exists a lot of problems, there is a lack of passion of individual employees, research and development of a wide range of product categories resulting in a long research and development cycle, the cost of corporate customer acquisition is getting higher and higher, etc., we have to face up to their own problems to maintain a positive mindset to face and to form a set of effective and feasible initiatives to solve the problem. Of course, since this year, all departments are actively improving, the company's core business is not affected by the impact of the general environment decline and a slight growth is progress, the market share of MASUNG products is also steadily increasing, including the MASUNG brand recognition. However, in the face of fierce market competition, we also realise that there is still room for improvement in areas such as technological innovation, work efficiency and customer service. Through internal review, we found that we need to further optimise the allocation of resources and strengthen the collaboration between various departments in order to enhance the overall operational efficiency.3、Changes in various departments and coping strategiesIn the past year, Mason's various departments have experienced different degrees of change, in which the new management style of ‘de-leading’ of Masung Shenzhen plays a more important role in practice!1.Shenzhen R & D department:Increase investment in new product development, specifically for customers to provide quality ‘customised service’ principle, the introduction of more innovative products to enhance market competitiveness. In the future, we will continue to strengthen the customised features of Masung, specialising in solving the problems of new applications and breakthroughs in new scenarios for customised customers, promoting technological progress, increasing the completion rate and success rate of projects, empowering each and every one of our Masung partners, and creating the future together. (Changsha R&D department: omitted)2. Market department:from the original zero basis to today's slightly effective change is the way young people should have, online and offline integration, so that the share of MASUNG products and MASUNG brand awareness continue to increase, is the market people's invariable mission.3. Sales department:on the basis of the existing sales, while ploughing into the industry to develop new industries, let MASUNG's ‘four carriages’ develop together. Go out, broaden the horizon, stimulate thinking, to ensure that the customer coverage continues to expand. Strengthen the management of customer relationship and enhance customer satisfaction. Chen also asked each salesperson to have a boss thinking, he himself is willing to help achieve each salesperson for the Masung Group internal branch boss.4. Product support department:the most changed department in this year, through the performance appraisal mechanism, to improve the follow-up service and timeliness, to do a good job in customer management and prototype management, and to do a good job in product differentiation and product analysis. Chen Dong also specifically requested the product support department partners, continue to shine, improve the initiative to linkage, the department's functions to maximise.5. Finance department:do a good job of financial risk assessment, at the same time, do a good job of internal control and auditing, and strengthen the financial management of the Group's subsidiaries. Human Resources Department: Focus on staff training and career development to enhance the overall quality of the team while taking the Group's reception business to the next level. In the future, we will continue to improve the Group's internal system, so that outstanding talents can give full play to their strengths.Future PlanningLooking ahead, Masung will continue to uphold the development philosophy of ‘professionalism, innovation, integrity and service’, focus on market demand, improve the quality of products and services, enhance the ability of customised services, give full play to Masung's unique level of innovation, strengthen the brand building, and ensure Masung's competitive advantage in the market! At the same time, we will actively expand the international market and seek more cooperation opportunities to achieve sustainable development.The successful holding of this strategic development meeting in Shenzhen has laid a solid foundation for the future development of Masonry. We believe that with the joint efforts of all Maung people, hand in hand, Masung will usher in a more brilliant tomorrow. As the Mid-Autumn Festival is approaching, the holiday gifts of Masung people should not be missing, and the blessings should be sent in advance, I wish you all: Happy Mid-Autumn Festival! Wish you all: Happy Mid-Autumn!Media contact: Masung Group Marketing Department: 18033404070;0755-28895103;Official website: https://www.masung.com.cn/
An enterprise without strategy is like a ship without charts, even if the tonnage is big, it can only wander around. Taking the opportunity of Apple Huawei's new product launch, let's talk about Masung's products, Masung's strategy map. Masung printers into niche areas, providing printing and scanning solutions, into various industries. Includingself-service terminals, banking, medical social security health products, parking scanning and payment printing one-stop solution, shopping malls, supermarkets, cinemas, cash register printing solutions, and so on. Taking every real case to speak, this is not ‘thinking of change when it hurts’, but one of the inherent strategic steps of Masung. Chen Bin, chairman of the board of directors of the group company has also been published many times in the internal meeting and require all subsidiaries to strictly implement.In particular, Maxsound file management new government office solutions, from burning, sealing, printing, scanning, stamping, page numbering, binding a one-stop service type of intelligent file management programme, by the public security department, the Prosecutor's Office, the court, colleges and universities, institutions of the government sector is strongly implemented and applied. Efficient, fast and smooth is its core. And Masung Intelligence in the highway inspection toll booths, perforated roll invoice printing requirements is another new development of Masung's new printer, Model: MS-K380 show their hands in a good scenario, flat push printing, large paper rolls, not jammed with recycling function, the staff of the highway to get the praise of the unanimity of the staff. MASUNG's flagship series of products, model MS-MD80I and MS-FPT302 printers, in Walmart, Sam's large supermarket chains, Honey Snow Ice City, Tea Yum Yum, a variety of self-owned coffee shops and other specialty beverage shops, due to the use of dual-colour printing technology, so that the small ticket to attract the attention of the customer more to bring more sales opportunities and widely acclaimed in the The technical aspect of Masung is one of the best in the field! Smooth, dual-colour, self-editing software, bring users to use the process, the requirements of high-frequency and efficient use of the experience, absolutely the majority of shopkeepers of the gospel. The above is just the tip of the iceberg of Masungstrategy, more strategies and programmes, welcome to contact 0755-28895103, 18033404070!
Scale is the premise of obtaining, profit is the bottom line of scale, expansion is the only way for enterprise development. In any industry, if you do not make it big, someone else will make it big, and when others become bigger and stronger, they will have no right to speak. Each enterprise's expansion road is not the same, in other words, others' expansion experience is difficult to learn from, we can do more is to learn their vision, courage and aggressive means in the process of expansion.In 2020, through the investment promotion of Changsha City, Hunan Province, Mr. Chen Bin, chairman of MASUNGGroup, with his unique vision and ambition of expansion and the right method, reached a unified desire with Wangcheng Economic and Technological Development Zone, and came to No. 66, Section 1 of Tengfei Road, Wangcheng District, Changsha City, to view the terrain on the spot and directly buy 30 acres of land. The next month, the construction plan will be launched for more than two years, with a total investment of 150 million yuan. In 2023, an industrial park with a total area of 40,000 square meters will be completed (including 6 R & D buildings, production buildings and employee apartment buildings), 38 automatic production lines, and complete sheet metal, SMT, assembly, aging, testing and testing laboratories. It was officially put into production on June 16, 2023, and received special attention and reports from CCTV and many local TV stations in Hunan on the same day.MASUNGGroup Chen Dong knows that the expansion of MASUNGis imperative, because in the customized development solutions in the field of printer segmentation, it is difficult for the company after the third place to survive, and to rush into the top three in the industry, it must have the ability to mass production. Because scale is linked to cost, it is difficult for enterprises without scale to control production costs, and if they cannot control costs, the initiative in pricing falls in the hands of competitors.From the continuous expansion of MASUNGsmart self-service terminal field, the US-India electronic new retail field, MASUNGda government office file management field, industrial automation field and MASUNGDeheng national southern network power grid solution field, is the best interpretation. At present, the thermal transfer printer program developed and produced by MASUNGthrough scale effect, MS-TTR350, MS-TTR380, MS-TTR370 and other printing, engraving, wide format printing, profile-shaped printing by major provinces, cities, counties and regional power grid companies, applied and implemented! In fact, MASUNGscale strategy is correct, a company in a category to do the first position, its competitors will be difficult to shake its position, MASUNG's future road is still a long way, so continue to invest in the construction of new product lines, the development of new areas, more look forward to 18033404070, 0755-28895103.
Linked by mountains and rivers, China and Pakistan enjoy profound historical origins and a time-honored friendship. Pakistan is a natural partner of the Belt and Road Initiative and one of the first countries to support it. China established diplomatic ties with China in 1951 and upgraded to an all-weather strategic cooperative partner in 20015. In recent years, thanks to the joint efforts of the governments and people of the two countries, China-Pakistan economic and trade cooperation has made remarkable achievements, injecting strong impetus into the economic and social development of the two countries.opened the ITCN exhibition in Karachi, Pakistan on August 27, 2024, which is also a witness to the opening of a new chapter of China-Pakistan friendship and China-Pakistan cooperation. Two-color printers, self-service cash register printers, POS printers, embedded thermal printers, label printers, self-service payment printers, self-service ordering printers, especially popular and loved by local friends.MASUNG's unique product style has deeply attracted past visitors, but also received attention and interviews from the uae news. Staff from Pakistan's Ministry of Foreign Affairs personally visited the MASUNGExhibition to communicate with the people of MASUNGto understand the Chinese brand, the layout and scale of MASUNG, its manufacturing and delivery capabilities, its marketing strategy in Pakistan and more. They also mentioned that the market in Pakistan needs a large number of MASUNGproducts, hoping that our technical advantages, rich product lines, cutting-edge technology to lead the development of their more market demand and application fields!When it comes to China-Pakistan friendship, the work of the government departments is meticulous and the services are in place. They use pictures to speak, and they use concrete actions to protect the safety of every Chinese citizen's travel, which all demonstrates the iron brotherhood between China and Pakistan. Police comrades in police cars with live ammunition escorted Chairman Chen of the MASUNGGroup to the exhibition exhibition. After the first day of the three-day ITCN exhibition (August 27-August 29) was rushed to an end, the organizers also held a grand welcome banquet with the government departments at the hotel where MASUNGstayed. It is well known that both Pakistan and China are committed to establishing a truly multilateral regional economic cooperation organization. In this process, the Belt and Road is playing a positive role, and Pakistan has been striving to be an active participant. The banquet is just a ceremony, and the next 10 years of China-Pakistan cooperation are worth looking forward to, and all Chinese enterprises present can clearly foresee more opportunities and future blueprints brought by the "Belt and Road"! Welcome to join MASUNGoverseas team, more hotline 18033404070, 0755-28895103.
The learning ability of the enterprise is the biggest productivity ofMASUNG. Learning can not only increase the knowledge reserve of the enterprise, but also the key to the continuous growth of the enterprise. It is not the "successful experience" in the past that determines the development prospects ofMASUNGandMASUNGpeople, but the "crisis awareness" in the future. Therefore, since 2010,MASUNGhas been increasing its innovation force, relying on high-level talent echelons, increasing research and development innovation capabilities, and imitating learning from excellent printer pilot enterprises at home and abroad, such as Epson, star and other leading enterprises. More importantly,MASUNGpeople do not stop at imitation,MASUNGpeople pursue innovation, understanding imitation as learning, is a kind of absorption. It's a way of learning from each other. It does not blindly innovate, but starts with its own good subdivision of the printing field, innovates again on the basis of imitation, and uses the best printer solutions.Recently, overseas projects for the banking business, in response to the demand for A4 paper printed bills, but also require to increase the recycling function of bills, according to the market trend demand, the newly developed products MS-FPT216A series of products just meet the demand, solve the customer using the old machine is easy to jam the paper alarm need human intervention to cause trouble to users, the pain point. And won high praise at the same time orders continue. As the saying goes, no matter how big the enterprise, no matter how good the entrepreneur will be this "crisis awareness of the future", urging continuous learning, continuous charging, and constantly surpassing yesterday's own! Since the establishment of MASUNGin 2006, a group of MASUNGpeople have been working hard for 18 years, slow speech and smart actions, having the highest respect for dreams, going against the wind, starting from small things, coming for big things, born and warm, live and wonderful! Just like the product MS-FPT216-F/S, on the basis of retaining the original product functions, it is innovative and customized. Due to the high praise of the application of overseas banking business, it is widely used in the medical industry of major hospitals to print inspection reports, B-ultrasound sheets and other wide format printing, and it is also flexibly applied to homework printing by students' parents! It can not only save costs, use thermal printing to replace the traditional OA printer to print bills, but also innovate on the basis of thermal printers to adapt to new application scenarios, which is the learning power of Mason. MASUNGpeople always adhere to research and development as the basis, market demand-oriented, and continue to exceed, to achieve strategic action, post-strike!
In July 2024, experts in archival printers successively visited the MASUNG Group Intelligent Industrial Park (Changsha) to provide guidance. During the gathering and communication with the industry elites of printers, it was emphasized that the key to making a good Meisong brand of printers and QR codes is to master the following three secrets.一. Analyze yourself in the segmented field and find the customer pain points. Since its establishment in 2006, Masung has built the MASUNG brand of "perfect service, easy printing", and tried every means to become a customized expert in the self-service industry and a leader in the niche field. In 2012, it independently developed a product called "embedded printer" with the concept of "all-in-one", developed and produced embedded self-service printers MS-EP8300 series printer products to enter the self-service equipment industry, and used the goal of No. 1 to become an embedded printer solution provider. We all know that customers have limited minds, so the MASUNG clearly knew in the ten years since it started its business: only by truly solving the pain points of "pulling paper, blocking paper, and jamming paper" for the needs of the self-service medical printing, self-service financial printing, and rail transit printing industries can it gain a place. During this period, MASUNG did concentrate all its research and development forces to strive to become the number one in the field of self-service terminal printing industry. When service is needed, MASUNG's technical service department will respond immediately and solve the problem within 24 hours. After 18 years of self-analysis, I learned the advantages of my opponents and role models, avoided their shortcomings, spent money to buy the time and experience of role models, and analyzed trends and markets, and became more determined to be product-oriented and linked with the market. The concept of "as long as you raise a demand, I will help you complete it efficiently" has made today's Masung the best in the self-service industry.二. Find the right position Positioning determines the success. It is difficult to be the first in a large industry, but it is possible to be the best in a small field. MASUNG has worked hard for 10 years to find its own positioning. It is committed to providing diversified, intelligent and customized one-stop solutions for QR codes of receipt printers, creating the first platform for smart terminals, expanding the four major industries of smart self-service terminals, smart new retail, smart new government affairs, and industrial automation. It serves global customers with the corporate values of professionalism, innovation, integrity and service, truly solving every pain point and difficulty for customers, and win-win future with customers!三. Passion for the career Customer-oriented, innovation-oriented. All MASUNG people love Masung's business, formulate Masung's mission, MASUNG's vision, and Masung's values, and at the same time abide by laws and regulations, put the interests of the company first, work hard, and build MASUNG's international brand as the core, contributing their own strength to the development of the company; they are loyal to their passion, focus on the industry that MASUNG is positioned in, take customer needs as the starting point, and only focus on products to sincerely help every MASUNG user.
Recently, in order to ensure the launch of MASUNG's new product ship clock log printer MS-CM-WSDM and thermal label printer MS-EP5860-200, I specially came from the Shenzhen Guanlan Lake Science and Technology Innovation Center to a thermal production workshop in the MASUNG Group Intelligent Industrial Park in Changsha, Hunan. I saw MASUNG people who were sticking to various ordinary positions, their work arrangements were orderly, and everything was meticulous and complete. For MASUNG, they seemed ordinary, but each one was important. This also reminds us of what responsibility is. Responsibility is to do what is within one's scope. Everyone in society bears a certain responsibility, and the same goes for Masung Technology, a company. As a craftsman with 18 years of experience since its establishment, Masung Technology, a leading enterprise in printer QR code technology, is committed to fulfilling contracts and maintaining credibility, which is our responsibility to consumers. Masung people treat every product with a caring, responsible, and friendly heart, and get along equally with colleagues. They treat every product with a serious, rigorous, and persistent attitude, which is their responsibility to Masung. The marketing department's responsibility for the Masung business lies in writing truthfully, shooting records, and accurately publishing. The R&D department is responsible for Masung's R&D by striving for excellence, pursuing excellence, and prioritizing quality through innovation and creation. The production department is responsible for Masung's products by meticulously screwing in every screw according to the production process, and systematically producing, aging, testing, packaging, and shipping them. They play their own roles in every position at Masung, while also playing different roles, whether they are important or ordinary. As members of Masung, they bear Masung's responsibilities and obligations. They, in order to better improve themselves, often reflect on themselves, even gather together, summarize their mistakes, learn from experience, and constantly learn. This is their responsibility to the MASUNG people themselves. They get along harmoniously, help each other, dare to point out and accept criticism, constantly improve and enhance their skills, making the product and company atmosphere better and better. They maintain a good work attitude, quickly understand the latest market trends, capture the latest production status, provide timely feedback to superiors, and provide first-hand and authentic information for leadership decision-making. This is their responsibility. Although they are just a small part of the Great American Pine, they never forget to contribute their best efforts. They are ordinary, but very important. As the editor said: I am ordinary, but important! At MASUNG, choosing one thing will lead to a lifetime of craftsmanship and craftsmanship, achieving the future!
Focusing on the main channel of Masung, we provide a diversified intelligent customized one-stop solution with themes such as bill printers, identification label special printers, archive printers, and barcode scanning. The MASUNG strategy is not achieved overnight, but also starts with the initial differentiated business design and ultimately achieves a strategic transformation of domestic substitution, which is a difficult process. Through R&D investment, business design, organizational incentives, and continuous migration and extension to the upstream and downstream of the industry. Since its establishment in 2006, Masung has been striving for excellence for 18 years, establishing the MASUNG brand. Masung has also gone through three stages: assembly, imitation, and independent research and development. Starting from the earliest development and design of MASUNG's first independently innovated printer MS-D347, MASUNG people have realized that the printing industry will inevitably undergo a brutal integration, and only by establishing a foothold in the global market can they have the possibility of ultimate survival. Only by becoming a globalized enterprise can one have a place in the fields of printing and scanning. For domestic growth oriented enterprises like Masung, expanding the international market is a huge challenge, but Masung people firmly believe that this path is definitely foreseeable in the future. Faced with numerous difficulties, MASUNG people can only be down-to-earth, tackling research and development challenges one by one, and not willing to be outdone in their business. During the period from 2011 to 2015, a significant amount of manpower and material resources were invested in cultivating talents while summarizing experiences. Finally, a strategic cooperation agreement was reached with the European agency in early 2016. Looking back at history, we will be even more determined to create value for global customers with the values of professionalism, innovation, integrity, and service, and work together with everyone to win the future! As the level of internationalization deepens, MASUNG has begun a transformation of its business model, from selling printer module equipment to overall solutions. We are a diversified solution provider from providing printer modules to customizing printers, specializing in integrated solutions for ticket printing and scanning. In the process of adjusting Masung's strategy, MASUNG's business model is also undergoing changes, and MASUNG's mission is also changing accordingly. In mid-2019, after 2 days and 1 night of research, the leaders of MASUNG established the mission of "customer-centric, building the first platform for intelligent terminals". Continuously extending the Masung industry chain, establishing a diversified platform based on the Masung system, expanding the four main industries of intelligent self-service terminals, intelligent new retail, intelligent new government, and industrial automation, building an intelligent platform for the Internet of Things, seizing the advantages of "timing, location, and people", and conducting business more deeply and widely along the MASUNG strategic direction!Forge ahead and innovate in science and technology. CCTV's2024 Brand-new MASUNG
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