Focusing on the main channel of Masung, we provide a diversified intelligent customized one-stop solution with themes such as bill printers, identification label special printers, archive printers, and barcode scanning. The MASUNG strategy is not achieved overnight, but also starts with the initial differentiated business design and ultimately achieves a strategic transformation of domestic substitution, which is a difficult process. Through R&D investment, business design, organizational incentives, and continuous migration and extension to the upstream and downstream of the industry. Since its establishment in 2006, Masung has been striving for excellence for 18 years, establishing the MASUNG brand. Masung has also gone through three stages: assembly, imitation, and independent research and development.

      Starting from the earliest development and design of MASUNG's first independently innovated printer MS-D347, MASUNG people have realized that the printing industry will inevitably undergo a brutal integration, and only by establishing a foothold in the global market can they have the possibility of ultimate survival. Only by becoming a globalized enterprise can one have a place in the fields of printing and scanning. For domestic growth oriented enterprises like Masung, expanding the international market is a huge challenge, but Masung people firmly believe that this path is definitely foreseeable in the future. Faced with numerous difficulties, MASUNG people can only be down-to-earth, tackling research and development challenges one by one, and not willing to be outdone in their business. During the period from 2011 to 2015, a significant amount of manpower and material resources were invested in cultivating talents while summarizing experiences. Finally, a strategic cooperation agreement was reached with the European agency in early 2016. Looking back at history, we will be even more determined to create value for global customers with the values of professionalism, innovation, integrity, and service, and work together with everyone to win the future!

      As the level of internationalization deepens, MASUNG has begun a transformation of its business model, from selling printer module equipment to overall solutions. We are a diversified solution provider from providing printer modules to customizing printers, specializing in integrated solutions for ticket printing and scanning.

      In the process of adjusting Masung's strategy, MASUNG's business model is also undergoing changes, and MASUNG's mission is also changing accordingly. In mid-2019, after 2 days and 1 night of research, the leaders of MASUNG established the mission of "customer-centric, building the first platform for intelligent terminals". Continuously extending the Masung industry chain, establishing a diversified platform based on the Masung system, expanding the four main industries of intelligent self-service terminals, intelligent new retail, intelligent new government, and industrial automation, building an intelligent platform for the Internet of Things, seizing the advantages of "timing, location, and people", and conducting business more deeply and widely along the MASUNG strategic direction!

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